Smash For
A Bubble Stash.
Breakups. Layoffs. Lockdowns. Canadians have had a lot to be bitter about the last few years. Enter Bubble Stash, a cryo-hopped IPA that uses the process of nitrogen liquid to freeze its hops before getting crushed for a less bitter taste. To launch this signature brew, we invited Canadians to freeze at -196°C — the same temperature as nitrogen liquid — items that left them feeling bitter and smash them.
ROLE: IDEATION & ART DIRECTION
CLIENT: HOP VALLEY BREWING
Awards & Honours.
IABC OVATION AWARDS: Award of Excellence for Special Experiential Events
THE CANADIAN EVENT AWARDS: Best Brand Product Launch
CONTACT
Mikelonam@gmail.com
416.786.1114