Monument
To The Brave.
At SickKids, patients earn Bravery Beads with every procedure they endure. Over the years, more than a million beads have been handed out, yet few outside the hospital have seen one. So when SickKids needed 5,000 new donors to cross the one million monthly donor milestone, we let personal acts of bravery inspire public acts of generosity, urging Canadians to become monthly donors and inviting patients to share their beads for the making of a monument honouring their fight.
ROLE: IDEATION & ART DIRECTION
CLIENT: SICKKIDS FOUNDATION
Awards & Honours.
APPLIED ARTS ADVERTISING: Winner - PR / Influencer Campaign
APPLIED ARTS ADVERTISING: Winner- PSA / Charity Advertising Single
APPLIED ARTS DESIGN: Winner - Public Service / Charity Single
ATOMIC AWARDS: Bronze - Best Print and OOH
CLIO HEALTH: Bronze - Public Relations Health & Wellness
CLIO HEALTH: Shortlist - OOH Health & Wellness
CLIO AWARDS: Shortlist - OOH Public Service
ONE SHOW: Shortlist - Health and Wellness, Public Relations
SABRE AWARDS: Shortlist - Healthcare Providers
SIA: Bronze - Public Service Experiential
SIA: Bronze - Public Service ROI
STRATEGY: PR Campaign Of The Year
CONTACT
Mikelonam@gmail.com
416.786.1114