The Super Legit Book Of Really Real Egg Facts.
A quarter of Canadians believe eating eggs poses a serious health risk, largely due to the misinformation being spread online. Believers of fake news don’t respond to facts, so what else might they believe? This book is designed to expose the absurdity of egg misinformation by pitting it against even crazier lies.
ROLE: IDEATION & ART DIRECTION
CLIENT: EGG FARMERS OF CANADA
Awards & Honours.
ADCC: Silver - Advertising Illustration
APPLIED ARTS ADVERTISING: Winner - Craft Image Series
APPLIED ARTS DESIGN: Winner - Cover / Page / Spread Series
D&AD: Shortlist - Illustration Publication
ONE SHOW: Shortlist - Design Promotional
ONE SHOW: Shortlist - Print Promotional shortlist
SABRE INNOVATION AWARDS NORTH AMERICA: 2023 Winner Combating Disinformation
CONTACT
Mikelonam@gmail.com
416.786.1114