ReclaimYour
Name.DIC
With over a billion users, Microsoft Word is the most popular word processor in the world, but its programming still identifies non-English names as mistakes. We created a custom dictionary of 8,000+ Asian names using a little-known function of MS Word and made it freely available for Canadians to download — normalizing Asian identity for more than a billion users in just a few clicks.
ROLE: IDEATION & ART DIRECTION
CLIENT: ELIMIN8HATE
Microsoft has now adopted our dictionary. Impacting and normalizing billions of non-English names globally.
Awards & Honours.
ADC AWARDS: Silver Cube - Advertising, Design for Good
ADC AWARDS: Merit - Product Design, Inclusive
ADCC: Gold - Creative Effectiveness in Advertising, Public Service
ADCC: Silver - Public Service Non-Traditional
ADCC: Silver - Digital & Online
ADCC: Silver - Branded Utility
ADCC: Bronze - PR Campaign
APPLIED ARTS ADVERTISING: Winner - Entire Online Campaign
APPLIED ARTS ADVERTISING: Winner - Pro Bono Ad Campaign
APPLIED ARTS ADVERTISING: Winner - PR/Influencer Campaign
APPLIED ARTS ADVERTISING: Winner - Cause Related Advertising Single
APPLIED ARTS ADVERTISING: Winner - Pro Bono Advertising Single
APPLIED ARTS ADVERTISING: Winner - Experiential/Digital Engagement Single
APPLIED ARTS ADVERTISING: Winner - Shoe-String Budget Campaign
ATOMIC: Grand Prix - Public Service
ATOMIC: Gold - AToMiC IP
ATOMIC: Gold - AToMiC Diversity
ATOMIC: Gold - AToMiC Tech
ATOMIC: Silver - AToMiC ROI
ATOMIC: Silver - Niche Targeting
ATOMIC: Silver - AToMiC PR
ATOMIC: Silver - AToMiC Idea
CLIO AWARDS: Silver - PR Multicultural
CLIO AWARDS: Silver - Creative Use of Data
CMA: Gold - Environics Analytics Data-Driven Marketing (Special Awards)
CMA: Silver - Engagement (Social Causes)
COMMUNICATION ARTS ADVERTISING: Winner - Public Service
DIVERSITY ACTION ALLIANCE NEW YORK - Best DEI Advocacy Campaign
EFFIE: Silver - Marketing Disruptors
EFFIE: Bronze - Social Good
EPICA: Silver - Creative Use of Data
EPICA: Bronze - Public Interest
EPICA: Bronze - Branded Content
FAST COMPANY: World Changing Ideas List
LIA: Silver - Creative Use of Data
LIA: Silver - Transformative Business Impact
LIA: Bronze - Digital
MARKETING AWARDS: Best of Show Public Service (Multicultural)
MARKETING AWARDS: Gold - Digital (Multicultural)
MARKETING AWARDS: Gold - Integrated Campaign (Multicultural)
MARKETING AWARDS: Gold - Online Film (Multicultural)
MARKETING AWARDS: Gold - Out-of-Home (Multicultural)
MARKETING AWARDS: Gold - Campaign led by PR (Public Service)
MARKETING AWARDS: Gold - Integrated Campaign (Public Service)
MARKETING AWARDS: Gold - Online (Public Service)
MEDIA INNOVATION AWARDS: Gold - Planning With Purpose
MEDIA INNOVATION AWARDS: Bronze - Best In Niche Targeting
ONE SHOW: Bronze Pencil - Innovation in IP & Product Design
ONE SHOW: Merit - Health & Wellness, Public Relations
PRWEEK GLOBAL AWARDS: Winner - Campaign of the Year (High Commendation)
PRWEEK GLOBAL AWARDS: Winner - Non-Profit
PRWEEK GLOBAL AWARDS: Winner - Public Brand Development Winner
PRWEEK PURPOSE AWARDS: Winner - Best of Show / Most Purposeful Activation
PRWEEK PURPOSE AWARDS: Winner - Best Impact and Outcomes
PRWEEK PURPOSE AWARDS: Winner - Best Diversity, Equity or Inclusion
SABRE AWARDS NORTH AMERICA: Winner - Technology / Software & Services
SABRE AWARDS NORTH AMERICA: Winner - Public Education / Non-Profit
SABRE AWARDS GLOBAL: Winner - Rank #17 Globally
SABRE INNOVATION AWARDS: Winner - Persuasive Content
WEBBY AWARDS: Winner - Advertising, Media & PR / Best Social Impact Campaign 2023
WEBBY AWARDS: Nominee - Apps, dApps and Software / HR & Employee Experience 2023
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ADC AWARDS: Shortlist - Fusion Cube
ADC AWARDS: Shortlist - Interactive Innovation
ADC AWARDS: Shortlist - Advertising online video
CANNES LIONS: Shortlist - PR / Culture & Context
CANNES LIONS: Shortlist - Sustainable Development Goals / Prosperity
CLIO AWARDS: Shortlist - Creative Business Transformation
D&AD: Shortlist - Digital Design Inclusive
ONE SHOW: Shortlist - Fusion Pencil
ONE SHOW: Shortlist - Creative Use of Data, Targeting
ONE SHOW: Shortlist - Creative Effectiveness, Multi-Country or Global - Non-Profit / Charity
ONE SHOW: Shortlist - PR, Integrated PR Campaign
ONE SHOW: Shortlist - Creative Effectiveness, Non-Profit / Charity
ONE SHOW: Shortlist - Cultural Driver, Multicultural Impact
PRWEEK GLOBAL AWARDS: Shortlist - Public Sector
PRWEEK PURPOSE AWARDS: Shortlist - Best Use of Creativity
PRWEEK PURPOSE AWARDS: Shortlist - Best Use of Technology
CONTACT
Mikelonam@gmail.com
416.786.1114