Undrinkable
Pints.

Brewed with the brightness of Valencia oranges and coriander, Belgian Moon is known to be a happy beer. So in a time where 81% of Canadians reported mental health fatigue over the pandemic, we needed to act. In partnership with colour therapist — Walla Almuhaiteeb — we created a 6-pack of paint. Each colour was inspired by the bright hues of Belgian’s Moon own palette with the promise to brighten up the moods of Canadians through chromotherapy.

ROLE: IDEATION & ART DIRECTION

CLIENT: BELGIAN MOON

“Colour has incredible power over human emotion. Each of the six colours here will communicate directly with your feelings.”

WALLA ALMUHAITEEB
CERTIFIED COLOUR THERAPIST

CONTACT
Mikelonam@gmail.com
416.786.1114